Apple, Microsoft and Web Usability
“Don’t make the user work” is a very simple statement, but implementing it in a website is quite difficult, especially when the sites in question are that of Apple and Microsoft.
Apple and Microsoft have always been compared based on their products and most of these comparisons are not useful in many ways. But the article on Web Designer Depot is something different. A good comparison of the websites of these two great companies and how they stack up with respect to each other.
And there is a lot to learn looking at both these sites.
When you present the user with too many choices, you make them work — they have to think about what they want and they have to process more information. By reducing choice, Apple directs the users through a more carefully designed funnel, which generally delivers a better experience.
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